Case Studies

Real Canadian businesses. Real AI search results.

See how businesses across Canada transformed their AI search visibility — and the concrete results they achieved.

Dental|Toronto, ON

Smile Dental Clinic

Smile Dental Clinic - Dental

+23

New patients/month from AI referrals

280%

Increase in AI-referred website traffic

#1

AI recommendation for 'family dentist Toronto'

12 days

From consultation to launch

The Challenge

Smile Dental had a 7-year-old template website from their practice management software. Despite being one of the highest-rated dental clinics in their neighbourhood, they were completely invisible to AI search. ChatGPT, Perplexity, and Google AI Overviews never mentioned them when users searched for dentists in their area.

What We Did

  • Rebuilt website with complete dental practice profile tags for AI
  • Created AI-friendly service pages for each specialty (Invisalign, implants, pediatric, emergency)
  • Added Q&A sections for 40+ common dental questions, formatted for AI
  • Opened the site to all major AI search engines
  • Created an AI business summary file with complete practice information
  • Implemented online booking with conversion tracking
Within 3 weeks of launching our refreshed site, we started appearing in ChatGPT recommendations for 'Toronto family dentist'. The ROI has been incredible.
D

Dr. Sarah Chen

Owner, Smile Dental Clinic

Legal|Vancouver, BC

Torres & Associates Law

Torres & Associates Law - Legal

340%

Increase in consultation requests

$47K

Average case value from AI referrals

15+

AI search queries where firm appears

14 days

From consultation to launch

The Challenge

Torres & Associates had a professional but outdated website filled with legal jargon that AI engines couldn't parse. Their practice areas were buried in dense paragraphs, and their attorney profiles lacked organized credential information. When potential clients asked AI for personal injury lawyers in Vancouver, the firm was never mentioned.

What We Did

  • Redesigned with legal practice profile tags for AI search
  • Restructured practice areas into clear pages AI can easily read
  • Created attorney profiles with organized expertise information
  • Added FAQ content for 60+ common legal questions
  • Added case results in a format AI search engines can find and share
  • Built client intake form that tracks whether clients came from AI search
We had no idea our website was blocking AI search engines. After the refresh, Perplexity started recommending us for personal injury cases in Vancouver. Our consultation requests jumped significantly.
M

Michael Torres

Managing Partner, Torres & Associates

Pharmacy|Ottawa, ON

Riverside Pharmacy

Riverside Pharmacy - Pharmacy

#1

AI recommendation for 'compounding pharmacy Ottawa'

190%

Increase in new customer visits

45%

Of new customers cite AI recommendation

10 days

From consultation to launch

The Challenge

As an independent pharmacy, Riverside was being completely overshadowed by chain pharmacies in AI search results. Their unique services — compounding, immunizations, medication reviews — weren't structured in a way AI could understand or recommend.

What We Did

  • Built new website with pharmacy-specific profile tags for AI
  • Created dedicated pages for each specialty service
  • Added organized information about hours, delivery, and direct billing for AI
  • Added Q&A sections for common pharmacy questions, formatted for AI
  • Created content strategy positioning expertise vs. chain pharmacies
  • Set up AI referral tracking dashboard
As an independent pharmacy, we were invisible to AI while chain pharmacies dominated every search. Now when people ask AI for a compounding pharmacy in Ottawa, we're the first recommendation.
P

Priya Patel

Owner, Riverside Pharmacy

Veterinary|Calgary, AB

Mountain View Veterinary

Mountain View Veterinary - Veterinary

+35

New clients/month from AI referrals

225%

Increase in emergency service calls

#1

AI recommendation for 'exotic vet Calgary'

11 days

From consultation to launch

The Challenge

Mountain View Vet had an outdated website that listed services as a simple bulleted list. Their emergency services, specialty care capabilities, and extensive experience with exotic animals were completely invisible to AI search engines.

What We Did

  • Rebuilt with veterinary practice profile tags for AI search
  • Created species-specific service pages
  • Added emergency services with clear hours and availability info for AI
  • Implemented veterinarian profiles with credentials
  • Created pet health Q&A content library formatted for AI
  • Integrated online booking for non-emergency appointments
Our exotic animal expertise was completely hidden. Now AI assistants specifically recommend us when pet owners search for exotic vets in Calgary. We've had to hire an additional vet tech.
D

Dr. James Park

Lead Veterinarian, Mountain View Veterinary

Physiotherapy|Edmonton, AB

Peak Performance Physio

Peak Performance Physio - Physiotherapy

310%

Increase in new patient inquiries

28

Condition-specific AI search appearances

4.2x

Higher conversion from AI referrals

16 days

From consultation to launch

The Challenge

Peak Performance had a generic clinic website that didn't differentiate their specialized treatments. Their expertise in sports rehabilitation, concussion management, and post-surgical recovery was lost in generic descriptions that AI couldn't match to specific patient queries.

What We Did

  • Built condition-specific pages with health profile tags for AI
  • Created therapist profiles with organized specialization information
  • Added treatment pages with organized results and outcomes info
  • Added Q&A content for 50+ condition-specific questions, formatted for AI
  • Set up direct billing information in an AI-friendly format
  • Created patient success stories tagged for AI search engines
Patients now tell us ChatGPT recommended us specifically for ACL recovery. Our specialized treatments are finally visible to the people who need them most.
L

Lisa Nguyen, PT

Clinic Director, Peak Performance Physio

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